Markup vs Margin Calculator

Compare markup and gross profit margin, or calculate the VAT-inclusive selling price needed to hit a target gross profit margin.

Please enter valid values greater than zero.
Results
Gross profit margin: 0.00%
Sales Analysis
Product cost £0.00
Selling price including VAT £0.00
VAT included £0.00
Net sale price excluding VAT £0.00
Profitability
Gross profit £0.00
Gross profit margin 0.00%
Markup percentage 0.00%

Markup and margin are not the same thing.

Markup compares profit to cost. Margin compares profit to the selling price excluding VAT.

For VAT-registered hot food businesses, VAT must be removed before calculating true gross profit margin.

Required selling price mode works backwards from your cost and target gross margin to suggest the selling price including VAT.