20+ Winning Ideas to Skyrocket Your Sales on National Fish & Chip Day 2025

Does the British public really need a reason to enjoy fish & chips? Of course not—but the tenth anniversary of National Fish & Chip Day on 6th June 2025 offers something special for fish & chip shops like yours.

I've often said on the Ceres Podcast that nothing hits the spot quite like fish & chips. Whether you're enjoying them with a crisp glass of Pinot Grigio after a tough day at the office, savouring every bite on a rainy day at the bus stop, or treating yourself on a sunny afternoon at the beach, there's something magical about this meal. Let's face it: everyone has their own way of enjoying them—tartare sauce, curry sauce drizzled generously on top, or even gravy. Yes, gravy! That's the beauty of fish & chips; it truly belongs to the people, and you have the privilege of frying this beloved national dish for your community.

 

I understand the challenges we face in our industry—rising costs, stiff competition, and the constant battle to attract new customers. That's why National Fish & Chip Day is more than just a date on the calendar. It's a golden opportunity for you, as a business owner, to create buzz, deepen relationships with customers, and ultimately drive sales.

Here's how you can seize the moment and turn this day into a powerful marketing opportunity:

Immediate Sales Boosters (Quick Wins!)

BOGOF Fish & Chips: Offer a 'Buy One Get One Free' deal (or Buy One Get One Half Price). Perfect for sharing—your customers feel valued, and it introduces new visitors to your quality product. The perceived generosity fosters immediate goodwill and encourages return visits.

Large for Regular: Offer customers large fish and chips for the price of a regular portion. It's a simple yet effective way to impress customers without a significant cost increase.

Lunchtime Specials: Why not target local workers, students, and older customers by offering smaller portions at discounted prices during lunch hours.

Spend £15, Get a Free Side or Drink: Encourage upselling and higher average order values by rewarding larger purchases.

Kids Eat Free with Every Adult Meal: Families will love you, and it's an easy way to introduce younger customers to your product early, creating loyal customers for the future. Think about pairing a small fish & chips for children with a large fish & chips for adults—simple, effective, and popular!

30% Off for Walk-ins: Encourage foot traffic and create excitement in-store by offering a significant discount for walk-in customers.

Building Long-Term Loyalty (Future Visits)

Loyalty Cards: Offer cards where the 7th meal is free after six purchases. This encourages repeat visits and establishes ongoing relationships.

Golden Ticket: Slip surprise vouchers into random bags for a future free item. This creates excitement and word-of-mouth buzz, bringing customers back again and again.

£5 Voucher for Next Visit: Give customers a voucher worth £5 off their next visit when they spend £25 or more today, promoting return visits.

Creating Community Goodwill

Free Meals for Local Care Homes: Nothing feels better than giving back. Providing small, complimentary portions for your local care home positions you as a valued member of the community.

Pay-It-Forward Scheme: Allow customers to pre-pay for meals for those in need. This incredible gesture solidifies your shop as community-centred.

Nursery and School Deals: Provide smaller, affordable portions (like a 3oz fish and 5oz chips) to local children's nurseries, and include vouchers for parents to encourage future visits.

Donate to Local Charity: Why not pledge £1 from every Fish & Chips sold to a great local cause, and don't forget to have a collection tin on the counter.

Digital Buzz & Engagement

• Social Media Giveaway: Launch a giveaway on social media. Ask customers to share posts, follow your page, and tag friends. Clearly state:

• How to enter

• What they can win

• When the winner is announced

 

A buzz online translates into foot traffic in-store.

Make Your National Fish & Chip Day Promotion Even Better

You've already got some fantastic ideas, but why stop there? Here are five impactful strategies to help your business shine even brighter, engage more customers, and maximise your promotional efforts:

1. Reach Out to Local Media: Tell your local newspaper, radio station blogger, or Local TV about your exciting plans. Invite them to visit and experience your event first-hand. Local media outlets love feel-good stories, and a quick mention can significantly boost your visibility and attract new customers.

2. Collaborate with Nearby Businesses: There's strength in numbers—partner with local pubs, bakeries, or breweries to create irresistible combo deals or shared promotions. Joint efforts expand your reach and foster community spirit.

3. Train Your Staff for Maximum Impact: Your staff are your ambassadors. Ensure they're informed and ready to upsell special offers. Friendly, knowledgeable staff create memorable experiences, turning first-time visitors into loyal regulars.

4. Enhance Visual Appeal: Decorate your shop with branded balloons, colourful bunting, or eye-catching signs. A vibrant atmosphere attracts attention, encourages social media shares, and spreads the word about your celebration.

5. Build Anticipation with a Countdown: Run a National Fish & Chip Day countdown on your social media, website, or in-store. Daily reminders significantly boost customer engagement, making your shop the go-to destination on the day.

 

Expert Resources to Help You Get Started

At Ceres, we've got your back! We've created plenty of helpful content to ensure your National Fish & Chip Day is a resounding success. Dive into our extensive library of insightful articles, podcasts packed with industry tips, and free business calculators to measure your costs, profits, and promotions accurately. Whether you're deciding on portion size, planning offers, or crunching numbers, our resources are designed to make your life easier and your events more profitable.

 

Share Your Celebrations With Us!

We'd love to see how you're celebrating this special day. Use the hashtag #NationalFishAndChipDay on social media so we can cheer you on, share your success, and showcase your brilliant ideas to inspire others in our thriving fish and chip community.

 

Get Started Today!

This year, don't let National Fish & Chip Day pass you by. It's a chance to remind customers why they fell in love with fish & chips while simultaneously boosting your business's profile, sales, and customer loyalty.

 

The actual cost to you is small, but the rewards can be immense. Let's make this tenth anniversary the biggest and best celebration yet.

 

What are you waiting for? Get planning now, and let's make this National Fish & Chip Day unforgettable—for you and your customers.