Bonchon’s Signature Crunch Seeks a UK Home: Franchise Partner Wanted 

Bonchon, the celebrated Korean fried chicken brand, is actively seeking a franchise partner to introduce its globally renowned concept to the United Kingdom. Established in Busan, South Korea, in 2002 by founder Jinduk Seo, the brand has enjoyed remarkable growth since its debut in New York City in 2006. Today, Bonchon boasts an impressive network of over 455 restaurants worldwide in diverse markets, including the United States, the Philippines, Thailand, France, Singapore, Cambodia, Myanmar, and Vietnam. Following opening two locations in Paris, the company is now turning its attention to the UK, eager to capitalise on the nation’s growing appetite for innovative dining experiences.

What sets Bonchon apart is its meticulous approach to fried chicken. Whether wings, drumsticks, or boneless cuts, each piece is double-fried and hand-brushed with flavourful sauces, delivering a signature crunch that has won over legions of fans. Beyond its standout chicken offerings, Bonchon tantalises diners with an array of Korean-inspired dishes such as udon noodle soup, chicken katsu, and bibimbap. This diverse menu reflects the brand’s commitment to offering a full culinary journey that blends tradition with bold, contemporary flavours.

The timing of Bonchon’s UK ambitions could not be more opportune. Korean cuisine has seen a surge in popularity among British food enthusiasts, driven by a curiosity for global flavours and the rise of quick-service restaurant (QSR) concepts. With more than 140 locations in the USA alone and a robust international footprint, Bonchon arrives with a proven formula for success. Its sit-down restaurants, many of which also provide takeaway and delivery options—accounting for nearly half of its sales—offer a versatile business model that aligns seamlessly with modern dining trends.

For prospective UK franchisees, Bonchon presents an enticing proposition. The brand is searching for seasoned hospitality entrepreneurs to serve as master franchisees tasked with rolling out its distinctive offering across the nation or within designated regions. After two years of successful operations, the chosen partner will gain the opportunity to sub-franchise, amplifying their growth potential. This venture is bolstered by comprehensive support from Bonchon’s Korea-based team, encompassing design, marketing, branding, training, menu development, and operational guidance—ensuring franchisees are equipped to thrive in a competitive market.

Simon Chaplin, Senior Director of Pubs, Restaurants & Franchise at Christie & Co, underscores the promise of this expansion: “We began collaborating with Bonchon last year to introduce their unique ‘crunch’ to the UK. Having experienced their Paris locations firsthand, it’s evident that Bonchon brings something special to the table. Chicken-focused QSR brands are thriving across the UK. With an international powerhouse like Bonchon—backed by over 455 stores and a dedicated support network—the right franchisee has the chance to build a highly valuable enterprise in the years ahead.”

As Bonchon sets its sights on British shores, searching for a franchise partner is pivotal. This is more than a business opportunity; it’s a chance to diversify the UK’s culinary landscape and bring a globally adored brand to a new audience. Will the UK embrace Bonchon’s crispy, flavour-packed legacy? The answer lies in the hands of its future franchisee.