​French's Fish Shop: Crowned Quality Accreditation Champion at National Fish & Chip Awards

French's Fish Shop in Wells Next The Sea has been honoured as the Quality Accreditation Champion of 2024 by the National Fish and Chip Awards. This accolade comes after a rigorous evaluation through the National Federation of Fish Friers' Fish & Chip Quality Accreditation Scheme, a collaborative effort with Sarson's, marking a testament to excellence in quality, customer service, and sustainability efforts within the industry.

Competing against Henley's of Wivenhoe and Mike's Traditional Fish & Chips, French's Fish Shop distinguished itself to clinch this prestigious award, further solidifying its reputation for delivering superior fish and chips within a clean and safe environment. Andrew Crook, President of the National Federation of Fish Friers and awards organiser, commended all finalists for their exceptional standards, praising French's Fish Shop for its standout performance in all evaluated criteria.

Anant Mathur from Mizkan, alongside Sarson's, the award's sponsor, highlighted the commitment to quality that Sarson's vinegar represents, celebrating French's Fish Shop's achievement as a milestone that underscores the enduring value of traditional flavours and high-quality ingredients in the fish and chip industry.

Further enhancing its esteemed status, French's Fish Shop will embark on a study trip to Norway, provided by Seafood from Norway, to delve into sustainable practices within the fishing industry. This opportunity underscores the importance of environmental stewardship and the pursuit of quality, offering invaluable insights into the journey from sea to plate.

We invite our readers to share their thoughts and comments below on this remarkable achievement and the enduring legacy of quality and sustainability in the fish and chip sector.