How to Talk to Customers About Fish Prices – Free Printable Guide
Posted by Emma on 15th Feb 2025
Fish prices are climbing, and customers are asking questions. Some businesses react by posting bad news online or putting up negative letters or posters, but that’s not the answer. Well-informed staff make all the difference. That’s why we’ve created a FREE printable guide to help fish & chip shops explain price changes confidently and positively.
What’s Inside?
✅ Simple Bullet Points – A quick breakdown of why prices are rising
✅ Easy-to-Use Talking Points – Staff won’t be left guessing what to say
✅ Positive, Clear Messaging – No doom and gloom, just facts
✅ FREE & Printable – Print for staff training or keep behind the counter
This isn’t about making excuses but helping staff confidently handle tough questions.
Why This Guide Matters
Most customers want to understand. If your staff don’t know why prices are up, customers won’t either—and that leads to frustration.
It’s not just fish prices. Energy, wages, and supply chain costs are all rising. Customers need to hear the bigger picture.
Cod & Haddock are still sustainable. Lower quotas protect fish stocks, ensuring fish & chips stay a long-term favourite.
Instead of reacting defensively, equip your team with the proper knowledge to reassure customers and keep your business looking professional and upbeat. Help your team answer with confidence, not confusion. A simple conversation can turn a concerned customer into a loyal one.
A big thank you to Mark Drummond for his editorial guidance on the key talking points.