Leadership Shake-Up at McDonald’s UK: Alistair Macrow Exits, Lauren Schultz Steps In

McDonald’s UK & Ireland is preparing for a significant leadership transition as Alistair Macrow steps down from his role as chief executive officer. After four years in the post and nearly two decades with the global fast-food giant, Macrow will leave at the end of September. His successor, Lauren Schultz, will assume the role on 1 September following a transition period.

The change comes at a critical juncture for the business. McDonald’s UK & Ireland operates more than 1,450 restaurants and employs over 135,000 people, making it one of the company’s largest and most strategically important international markets.

A Career Spanning Two Decades

Macrow joined McDonald’s in 2007 and rose through the ranks, holding a number of senior positions, including Global Chief Marketing Officer, before becoming UK and Ireland CEO in 2021. His leadership coincided with some of the most testing years in recent memory. From navigating the aftermath of Covid-19 to steering the business through the ongoing cost-of-living crisis, Macrow has been at the helm during both recovery and controversy.

Despite the turbulence, McDonald’s UK reported a near doubling of pre-tax profits in 2024 to £120m, although turnover fell slightly from £1.83bn to £1.82bn. Company insiders credit Macrow with maintaining trading momentum, growth, and brand resilience during a volatile period.

Allegations and Scrutiny

However, Macrow’s tenure has also been overshadowed by serious allegations of workplace misconduct. In 2023, a BBC investigation revealed more than 100 claims from current and former employees of harassment, bullying, racism, and even sexual assault within McDonald’s restaurants. The scandal drew significant media attention and parliamentary scrutiny, with Macrow called before MPs to give evidence on multiple occasions.

In response, McDonald’s signed an agreement with the Equality and Human Rights Commission (EHRC) to strengthen protections for staff against harassment. Yet the challenges persisted. Earlier this year, Macrow admitted that McDonald’s UK had received 75 allegations of sexual harassment in just 12 months, resulting in 47 disciplinary actions and 29 dismissals.

The legal fallout continues, with more than 700 employees pursuing claims of discrimination, homophobia, racism, ableism, and harassment against the company—claims that could lead to substantial compensation payouts.

Passing the Baton to Lauren Schultz

Macrow’s successor, Lauren Schultz, brings extensive operational experience from the United States. Currently serving as field vice president for the Columbus region, she oversees 1,200 restaurants and works alongside 180 franchisees across seven states. Schultz has been with McDonald’s for 16 years and is widely regarded within the company as a strong operator with a focus on both people and performance.

On her appointment, Schultz said:

“I am excited to take on the role of CEO in the UK and Ireland. The business and brand are in a great place, and I look forward to partnering with and learning from our people, franchisees and suppliers to continue that momentum. After 16 years within the McDonald’s system, I can’t wait to share my perspectives with the team, alongside my passion for providing the best possible experience to all of our customers and colleagues.”

Looking Ahead

The leadership change underscores McDonald’s determination to steady the business and strengthen its reputation in one of its most prominent markets. While Schultz inherits a company that is financially resilient and deeply embedded in British and Irish culture, she also faces the urgent challenge of restoring trust with employees and the public alike.

For Macrow, who described it as “an honour to lead McDonald’s in the UK and Ireland,” his departure marks the end of a defining chapter in his career. For Schultz, it signals the beginning of what may become one of the most scrutinised leadership tenures in McDonald’s recent history.

As the golden arches look to their next era, the question remains: can the brand maintain its financial strength while rebuilding its cultural credibility?