Little Caesars Pizza Marks Its London Entry
Posted by Emma on 26th Mar 2024
The American pizza chain Little Caesars has inaugurated its inaugural London branch in Greenford. Franchisee Rajan Sandhu leads this venture and follows closely after the brand's new outlet in Top Valley, Nottingham. With this addition, Little Caesars now boasts three locations within the UK.
Mrmiscellanious, CC BY 2.5, via Wikimedia Commons
Rajan Sandhu expressed enthusiasm about the partnership with Little Caesars for its London and Southern UK debut, highlighting the local appetite for quality pizza at competitive prices. "We are thrilled to introduce Little Caesars to Greenford, satisfying the local demand for premium yet affordably priced pizza," Sandhu remarked.
In January, Little Caesars unveiled plans for several new UK openings throughout the year, including another site in London and one in Liverpool. Originating as a modest, family-run establishment in Detroit in 1959, Little Caesars ventured into the UK market in Chellaston, Derby, in late 2022, marking its first UK site. The brand had previously attempted to establish a presence in the UK during the mid-1980s, reaching up to 18 sites at its height before ceasing operations in 2000.
Paula Vissing, Little Caesars' President of Global Retail, commented on the London opening, "Little Caesars embodies quality, convenience, and value, qualities we believe will resonate with British customers."
The UK menu features a selection of 12-inch pizzas with various toppings, such as 'mushroom deluxe', Italian sausage and bacon, pepperoni, and Margherita. Additionally, it offers Little Caesars' distinctive Crazy Bread - pizza dough straws garnished with garlic salt, butter, and Parmesan cheese.
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