Morley’s Wins Legal Fight to Protect Its Brand

London-based fried chicken chain Morley’s has successfully defended its brand in the Court of Appeal, bringing a significant chapter in its long-running legal battle with rival fast-food chain Metro’s to a close.

The dispute centred on the visual and branding similarities between the two companies, particularly their red-and-white logos, font styles, and signature burgers. Morley’s, which holds registered trademarks for its logo and its well-known ‘Triple M’ burger, initially took legal action after raising concerns that Metro’s branding could mislead customers and damage its reputation.

In a previous High Court ruling, a judge agreed with Morley’s claims, stating that Metro’s use of similar fonts, colours, and a burger named ‘MMM’ could cause confusion among consumers. The court concluded that Metro’s presentation created a “likelihood of confusion by a substantial part of that class of average consumer.”

Metro’s appealed the decision, but the Court of Appeal dismissed the appeal on all eight grounds last month, reaffirming the original judgement in favour of Morley’s.

Morley’s was founded in 1985 in Sydenham and has since grown into a cult favourite across London and beyond. Today, the brand operates more than 100 outlets across the UK and is recognised for its fried chicken and burgers. Its cultural impact has extended beyond food – the original shop sign is set to feature in the new London Museum at Smithfields in 2026, as part of a display highlighting local community hubs.

Managing Director Shan Selvendran expressed gratitude following the decision. “As a family-owned business, there has been a tremendous amount of hard work over many years that has gone into making Morley’s what it is today. We’re so grateful to our loyal customers who come back time and again for our food, our service and our sense of community. People have a real attachment to who we are, and so it was essential we took action when that brand was threatened.”

Legal representatives for Morley’s welcomed the ruling, describing it as a reminder of the importance of trademark protection. Peter Hornsey, partner and joint national head of commercial litigation at Ward Hadaway, commented: “This outcome reinforces that the courts will protect your brand if you have the necessary trademark protection in place. For those considering sailing close to the wind, it also demonstrates that what you might think is ‘close’ is often ‘too far’.”

With the legal process now concluded, Morley’s continues to strengthen its presence as one of the UK’s most recognisable independent fast-food brands.