​Our Conversation with Paul Goodgame on TCG's Acquisition of Toffs of Muswell Hill

The Chesterford Group (TCG) is thrilled to announce its acquisition of the esteemed Toffs fish and chip restaurant in Muswell Hill, marking a significant expansion. This strategic move took place on 20th March, transitioning from the dedicated hands of Kika and Costas Georgiou. Following George Georgiou's unfortunate passing in 2020, Kika and her son Christopher have admirably steered the business, demonstrating resilience and commitment during such a challenging period.

Christopher, initially a schoolteacher with a business degree, decided to support his mother in the family business after his father's demise. With great pride, we disclose Christopher's continued involvement with Toffs under TCG's stewardship, aiming to enhance the brand's legacy and initiate expansion within London.

In a conversation with Paul Goodgame, Stelios inquired about the acquisition's significance. Paul Goodgame highlighted the strategic importance of this being TCG's inaugural venture into London, presenting an opportunity for brand growth and technological advancements in operations. "There is a big opportunity for us to embrace technology to drive performance. Toffs currently has no EPOS and no delivery or click-and-collect, plus it's currently closed on a Sunday, and we feel this would be a very busy day."

Addressing potential name changes, Goodgame assured that Toffs' identity would remain untouched, aligning with the vision to open additional locations in London, a dream inspired by Christopher's father. The transition might present challenges, particularly in preserving the team's spirit and customer loyalty. The strategy includes a six-month collaboration with the previous owners to ensure a seamless transition and continued success.

Looking forward, TCG has plans to open a new store in July and is exploring additional sites. Amidst a favourable market for fish and chip shops, TCG's unique position, bolstered by direct relationships with fishermen and farmers and enhanced technological integration, promises an exciting future. The focus remains on balancing quality and value, driving customer loyalty, and increasing transactions.

We welcome your insights and comments below. Whether it's about the future of fish and chips or the blending of tradition with innovation, let's discuss the impact of this exciting new chapter for Toffs and The Chesterford Group.