Wendy’s UK Records Turnover Growth Amid Aggressive Expansion Push
Posted by Emma on 6th Oct 2025 Reading Time:
Wendy’s UK has reported a rise in turnover following continued investment in its company-owned restaurant estate, signalling renewed momentum for the American burger chain as it deepens its presence in the British quick-service restaurant market .
The UK division of the US-based brand posted turnover of £33.9 million in 2024, up from £31.9 million in 2023. Despite a marginal dip in pre-tax profit to £1.9 million, down from £2 million the previous year, gross profit climbed by £1.1 million to reach £9.6 million. The company attributed this improvement to stronger margins at its directly operated restaurants and a rise in advertising income .
Wendy’s now operates 13 company-owned restaurants in the UK, with franchised outlets making up the remainder of its 50-strong national estate. The brand’s latest openings — in Wirral, Blackpool, York, Southampton, Lakeside, and Spalding — highlight a strategic effort to expand into both urban and regional markets, with a Glasgow site also set to launch soon .
In a sign of confidence, Wendy’s is investing around $70 million in its “build-to-suit” programme during 2025. The initiative is designed to accelerate UK and European expansion through new-build developments and tailored site acquisitions, underscoring its ambition to reach 150 sites across Europe by 2028 and ultimately 2,000 globally .
This investment comes at a time when the UK fast-food landscape is intensifying. American rivals such as McDonald’s, Burger King, and Five Guys continue to compete aggressively for market share, while homegrown operators face sustained cost pressures from inflation, labour shortages, and shifting consumer habits.
Wendy’s UK, however, appears undeterred. The company’s recent performance suggests that British consumers have embraced its value-driven menu and signature offerings, positioning it as a credible alternative to established chains. The challenge now lies in maintaining operational efficiency and brand consistency as the rollout accelerates.
If Wendy’s can sustain growth while navigating economic volatility and competitive pricing pressures, its UK revival could mark a defining moment in the brand’s global resurgence — and perhaps, the start of a new chapter in Britain’s fast-food story.