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McDonald’s returns to its roots as value reignites growth(Post)
In an era when consumer wallets are tightening and household budgets are stretched thin, McDonald’s is leaning into nostalgia and value to reignite growth. The company’s recent performanc ...
McDonald's Halts McPlant Burger Rollout in the US(Post)The future of McDonald's plant-based burger, the McPlant, appears bleak in the United States after underwhelming trial results. Joe Erlinger, President of McDonald's US operations, confirmed at th ...
Profits Up, Donations Down: McDonald’s Balances the Books(Post)McDonald’s UK nearly doubled its profits in 2024 — yet behind the headline lies a stark shift in priorities. While pre-tax earnings surged to £120 million, the company slashed thous ...
The Last Squirt: How McDonald's and Heinz's Partnership Came to a Sticky End(Post)In 2013, the fast-food industry witnessed a significant corporate strategy shift when McDonald's announced the end of its long-standing partnership with Heinz. This decision, marking the ending of ...
McDonald's "Healthier Lifestyles" Claims Under Scrutiny in Planning Appeals(Post)McDonald's has repeatedly overturned local authority attempts in the United Kingdom to prevent it from opening new branches, insisting that it promotes "healthier lifestyles" and offers nutritious me ...
From Truffle Mayo to McChoco: The Wide World of McDonald's Fries(Post)Despite the consistent offerings of fast food across the United States, McDonald's proves far more eclectic and adventurous in its global locations. As a worldwide fast food titan, McDonald's has ...
McDonald’s under pressure as equality watchdog demands tougher action on workplace harassment(Post)McDonald’s is facing renewed pressure from the Equality and Human Rights Commission (EHRC) after the regulator extended and toughened its legally binding agreement with the fast-food chain to c ...
The Iconic Partnership: McDonald's and Coca-Cola's Journey to Global Dominance(Post)The year was 1955, a time marked by ambition and entrepreneurial spirit, especially for Ray Kroc, a driven milkshake machine salesman. His vision to nationally expand McDonald's set the stage for ...
Fast Food Ad Discrepancies: McDonald's and Wendy's Emerge Unscathed(Post)In a recent development, McDonald's and Wendy's have successfully defended themselves against a lawsuit that alleged the fast-food giants of misleading advertising. Dinkun Chen, CC BY-SA 4.0, ...
McDonald's Franchises Face Scrutiny Over Workplace Harassment Allegations(Post)The Equality and Human Rights Commission (EHRC) has issued a stark warning to all McDonald's franchise owners across the United Kingdom, urging them to take immediate action to protect employees from ...
Frozen Out: The Inside Scoop on McDonald's Ice Cream Machine Controversy(Post)The saga of McDonald's ice cream machines, notorious for their frequent breakdowns, took a dramatic turn with the entry of Kytch, a small startup that aimed to revolutionise the way these machi ...
McDonald’s AI Revolution: How Technology is Transforming the Golden Arches(Post)McDonald’s is embarking on a bold technological transformation, integrating artificial intelligence (AI) and edge computing across its 43,000 restaurants worldwide. This ambitious overhaul aims ...