#199 – Understanding Fish Prices, Supply Chains & Business Growth with Gary Warner

If you're in the fish and chip industry, Episode 199 of The Ceres Podcast is a must-listen. Hosted by Stelios and David Miller, this masterclass interview with Gary Warner from Warners Fish Merchants is packed with insights that every fish and chip shop owner should hear. Gary, a well-respected fish supplier, brings a no-nonsense perspective on market trends, supply chain challenges, and the future of the industry.

The episode kicks off with a candid discussion about the current state of the fish and chip trade. Gary highlights the volatility of fish prices and explains why supply, not just cost, should be the industry's biggest concern. He shares his expertise on how global quotas, weather conditions, and fishing policies impact availability and why business owners need to think long-term. One of the standout moments is his breakdown of how Icelandic suppliers like Brim operate, ensuring continuous supply despite external pressures.

One of the most surprising insights from the episode is the misconception about stockpiling. Many believe that when fish prices skyrocket, suppliers are holding onto stock to drive up costs. Gary debunks this myth, explaining that fluctuations are dictated by international market conditions rather than deliberate hoarding. His honest and transparent approach gives listeners a fresh perspective on the industry's workings.

The discussion also covers the crucial role of the National Federation of Fish Friers (NFFF) and Seafish in supporting the industry. Gary and Stelios don't hesitate to critique Seafish, questioning whether they are doing enough to advocate for fish and chip shops. The episode raises an important question: Does the industry need a stronger, more unified voice to protect its interests? Listeners are left with plenty to think about regarding how their trade associations operate and how they can play a part in strengthening them. 

Beyond market analysis, the episode offers a personal look at what makes Warner's Fish Merchants a trusted supplier. Gary shares stories of how his company builds relationships with customers, ensuring they never have to worry about running out of stock. His philosophy? Reliability and trust matter more than chasing short-term price savings. One of the most memorable moments is when a long-term customer tells Gary that working with him meant they could finally sleep at night, knowing their supply was secure.

Gary also offers valuable advice for family-run businesses. With his children involved in the company, he reflects on the importance of letting the next generation take on leadership roles while maintaining core values. His conversation with David, who has a similar experience, makes this episode particularly relevant for shop owners thinking about succession planning.

As the episode wraps up, the key takeaway is clear: fish and chip shop owners need to be proactive rather than reactive. Whether it's securing reliable suppliers, advocating for stronger industry representation, or exploring alternative fish options, this masterclass provides invaluable lessons. 

If you're serious about staying ahead in the fish and chip trade, this episode is not to be missed. Listen now to The Ceres Podcast and subscribe for the latest insights to help you thrive in an ever-changing market.