#44: Gregg Howard on Tradition, Triumphs & Tough Lessons
Posted by Emma on 13th Feb 2020
The latest episode of the Ceres Podcast is an unmissable conversation between host Stelios and a true industry veteran, Gregg Howard. As a former National Federation of Fish Friers president and an award-winning shop owner, Gregg has lived and breathed the fish and chip trade for decades. But in this episode, we go beyond the accolades and titles to uncover the personal and professional journey that has shaped his career.
A Legacy in the Making
Gregg's entry into the fish and chip world wasn't by chance—it was a family affair. Growing up in a household where fish frying was a way of life, he witnessed first-hand the hard work and commitment needed to run a successful shop. But unlike many second-generation business owners, Gregg didn't just inherit a trade—he reinvented it.
Listeners get a fascinating glimpse into how he and his family transformed their operation from a simple setup to an award-winning institution. But success didn't come without struggles, and Gregg is refreshingly honest about the challenges.
Winning Big & What It Really Means
Being crowned Fish and Chip Shop of the Year is no small feat, and in this episode, Gregg takes us behind the scenes to see what it takes to win. From perfecting product quality to fine-tuning customer service, he shares the meticulous approach that propelled his business to national recognition.
However, Gregg also addresses the realities of competition. He acknowledges that while winning is an incredible achievement, the constant drive to improve keeps a business thriving. His insights into the process and its impact on sales make for essential listening for those considering entering industry awards.
The Evolution of the Industry & Lessons in Leadership
Having served as president of the National Federation of Fish Friers, Gregg has had a front-row seat to the industry's evolution. From changes in customer expectations to modern frying techniques, he reflects on how shops must adapt to stay relevant.
His tenure at the NFFF wasn't without its challenges, though. In this episode, he discusses the organisation's struggles, the need for modernisation, and the pushback against change. However, what stands out most is his belief in the Federation's importance as a voice for the industry and why he urges every shop owner to get involved.
Business, Family & Personal Struggles
The episode takes a profoundly personal turn when Gregg opens up about the loss of his father and the emotional weight of balancing business with personal life. It's a moment that brings home the reality that behind every successful entrepreneur is a human dealing with real challenges.
His ability to push forward, supported by family and colleagues, is a testament to his resilience. This part of the conversation is moving and inspiring, making this episode more than just an industry discussion—it's a story of perseverance and passion.
Why You Need to Listen
Episode 44 of the Ceres Podcast is a compelling mix of industry insights, business wisdom, and raw personal reflections. Whether you're a fish and chip shop owner, a business leader, or someone who enjoys hearing about individual journeys, this episode has something for you.
Gregg Howard's story is one of triumphs, challenges, and an unwavering commitment to excellence. His perspective on what it takes to build a lasting business, the importance of competition, and the need for industry-wide collaboration make this an episode that should not be missed.
Listen to Episode 44 of the Ceres Podcast now on every podcast player!