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​Aldi's New Website Section Highlights British Goods Following MP Campaign

​Aldi's New Website Section Highlights British Goods Following MP Campaign

Posted by Emily on 26th Jan 2024

In a strategic move to promote local businesses, Aldi has introduced a 'Buy British' section on its website. This initiative positions Aldi as a front-runner in supporting British suppliers, following a persuasive campaign by Members of Parliament (MPs) and the agricultural sector.

The newly launched 'Best of British' webpage by Aldi features a variety of local products including meats, dairy items, and everyday essentials. This effort aligns Aldi with the desires of British shoppers to support local businesses, while offering a diverse range of quality products.

Aldi, the UK's fourth-largest supermarket, collaborates with approximately 5,000 British suppliers, underlining its commitment to the local economy. This move to highlight British products on its website follows Morrisons, which initiated a similar feature last December.


Julie Ashfield, Aldi UK's Managing Director of Buying, stated, "Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with. We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices."

This development comes in response to an open letter signed by over 120 cross-party MPs, urging supermarkets to make UK-grown produce more identifiable online. Minette Batters, President of the National Farmers Union (NFU), expressed her hope that Aldi and Morrisons' initiatives will encourage other supermarkets to follow suit.

Aldi Rockhampton3 RegionalQueenslander, CC BY-SA 4.0, via Wikimedia Commons

She remarked, "We have been asking retailers to commit to signposting British produce for a number of years, so it's great to see MPs and their constituents getting behind the idea of a 'buy British tab' online. We know from our own independent survey that 86% of the public want to buy more British food, but it is often tricky to determine what products are produced in the UK and this simple change would help shoppers do that."

In conclusion, Aldi's new initiative not only supports local suppliers but also caters to the growing consumer preference for British products. How do you think this move will impact the retail landscape and consumer choices? Share your thoughts in the comments below.