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​Dine Brands Eyes UK Expansion with Innovative IHOP-Applebee's Duo

​Dine Brands Eyes UK Expansion with Innovative IHOP-Applebee's Duo

Posted by Emma on 22nd Jan 2024

Dine Brands Global, a prominent US casual dining operator, is strategically moving into the UK market with a unique dual-branded restaurant concept featuring its renowned IHOP and Applebee's chains. Dine Brands International, an affiliate of the global parent company, is leading this development.

IHOP Las Vegas, Nevada TaurusEmerald, CC BY-SA 4.0, via Wikimedia Commons

The innovative concept will be introduced at The British & International Franchise Exhibition at Olympia London in West Kensington. This event, scheduled for early next month, represents a significant opportunity for Dine Brands to present its hybrid IHOP-Applebee's model to potential area developers and master franchisees in the UK.


Dine Brands is optimistic about this expansion after successful implementations in Canada, the UAE, and Kuwait. Enrique Kaufer, Vice President of International Franchise Development at Dine Brands Global, expressed excitement about the exhibition. "We are thrilled to participate in The British & International Franchise Exhibition and share our dual-branded concept, which has seen great success since our launch in other markets," he stated. Kaufer emphasized the event's importance in finding partners passionate about hospitality and interested in joining their growth journey.

IHOP, known globally as the International House of Pancakes, began in Los Angeles, California, in 1958 and now operates approximately 1,700 restaurants across the US. Applebee's, famous for its American cuisine like chicken, pasta, burgers, and riblets, first opened its doors in Decatur, Georgia, in 1980 and boasts around 1,500 restaurants in the US.

Applebee's (14526615451) Mike Mozart from Funny YouTube, USA, CC BY 2.0, via Wikimedia Commons

Apart from these two flagship brands, Dine Brands also manages Fuzzy's Taco Shop. The company seeks qualified franchisees to expand in the UK and key markets, including the Middle East, North America, Latin America, and the Caribbean.

We invite our readers to share their thoughts and comments below on Dine Brands' latest venture into the UK market with its innovative dual-branded restaurant concept.