Episode 107: Daniel Harbo Pinheiro on Norwegian Fishing, Haddock Shortages, and Sustainable Practices

In the latest episode of The Ceres Podcast, host Stelios Theocharous welcomes Daniel Harbo Pinheiro, Sales Director at PHLseagold, to explore the intricate world of Norway’s fishing industry and the challenges surrounding haddock shortages. This episode offers a behind-the-scenes look at sustainable fishing practices, market dynamics, and the often misunderstood factors influencing fish prices.

Daniel takes listeners through the history of PHLseagold, a family-run business with deep roots in Norway’s fishing industry. He highlights how the company has evolved since its inception in 1898, with a modern fleet that includes the Leinebris, one of the top longliners in Norway. The company now produces and sells frozen sea fillets, with a strong focus on maintaining high standards while ensuring sustainability.

One of the most intriguing aspects of the conversation is the discussion around haddock shortages. Daniel explains the cyclical nature of fish stocks and how the haddock population fluctuates over time. He addresses the current shortage of larger haddock fillets, explaining that while smaller haddock are abundant, the larger fish are in short supply due to the natural life cycle of the species. This insight into the fishing industry’s realities is an eye-opener for many in the hospitality industry who may not fully understand the complexities behind pricing.

The episode also touches on the concept of quotas and the importance of managing fish stocks to ensure sustainable practices. Daniel shares how Norway’s fishing industry works closely with scientists, regulatory bodies, and fishermen to protect the ocean and maintain fish populations. The collaborative approach ensures that fishing is done responsibly, even as global demand continues to rise.

Notable Quotes:

• “If you want to just continue eating those five species, it isn’t a problem at all because Norway protects its fish stock.”

• “What we do now is a fact that the scientists are saying these haddocks will grow and they will continue to grow year on year.”

Throughout the episode, Daniel’s passion for fishing and sustainability shines through. His conversational tone and anecdotes bring depth to the technical aspects of the fishing industry, making complex topics accessible and relatable to business owners in the fish and chip or hospitality sectors.

If you’re a fish and chip shop owner, processor, or involved in the hospitality industry, this episode offers valuable insights into the factors influencing your supply chain. Understanding the ebb and flow of fish stocks, the role of quotas, and how sustainability impacts pricing can give you a deeper appreciation of the challenges your suppliers face—and help you make more informed decisions for your business.

Whether you’re seeking to expand your knowledge of sustainable sourcing or looking to understand the global dynamics of the fishing industry, this episode is a must-listen.

Don’t miss out on this fascinating discussion! Tune in to The Ceres Podcast Episode 107 with Daniel Harbo Pinheiro to gain a fresh perspective on the fishing industry and the challenges facing businesses today. Subscribe to the podcast for more insightful conversations, and stay up to date on the latest trends affecting your business.