​Episode 168 - Insights from John Bones of Cockerels Potatoes

In Episode 168 of the Ceres Podcast, Stelios and co-host David Miller sit down with John Bones, Commercial Director of Cockerels Potatoes, for a deep dive into the potato industry. From the unique challenges of farming to the intricacies of potato varieties, John shares his 20 years of experience working at Cockerels, offering listeners a fascinating glimpse into the world of potato production.

John explains his journey from an engineering background to joining Cockerels in 2003. He details how Cockerels manages up to 120,000 tons of processing potatoes annually, supplying some of the UK’s largest crisp manufacturers. This episode sheds light on the different needs between table and processing potatoes, emphasising that while table potatoes need to look aesthetically pleasing, processing potatoes are valued for unseen qualities like dry matter and fry colour.

The conversation touches on the impact of climate and inflation on potato farming, with John highlighting the weather’s pivotal role in determining crop yields. From the sweltering summer of 2022 to the relentless rain of 2023, the last few years have posed unique challenges for farmers, resulting in fluctuating potato prices. John breaks down how scarcity drives costs and explains the importance of managing weight loss during storage to maximise sold yield.

A notable topic of discussion is the shrinking number of small farms and the difficulties they face in surviving in today’s market. John dispels the romantic notion that fish and chip shop owners can easily partner with local farmers, explaining the risks and complexities of such relationships.

Listeners also get a behind-the-scenes look at the technology and innovation shaping modern farming. John reveals how advancements in machinery and farming techniques have significantly boosted efficiency. He discusses how the UK’s potato industry, especially crisping potatoes, has evolved to meet growing consumer demand, with farmers increasingly leaning toward supplying crisp manufacturers over traditional chipping varieties.

The episode wraps up with a reflection on how farmers are often misunderstood. John paints a clear picture of the extensive costs and risks involved in potato farming, helping to dismantle the myth that farmers are greedy. He advocates for a fair return for their efforts, making the case that, like any business, farming requires proper investment to ensure sustainability.

This episode offers a rich blend of practical knowledge and thought-provoking insights, making it a must-listen for anyone in the food industry or interested in agriculture.