​Episode 184: The Journey of Austen Dack and the Evolution of Chippy Chat

In  Episode 184 of The Ceres Podcast, host Mark Petrou sits down with Austen Dack, publishing editor of Chippy Chat. Together, they unpack Austen’s fascinating career journey, the evolution of Chippy Chat, and its enduring importance to the fish and chip industry.

Austen’s career started humbly in Downham Market, where his first job involved preparing potatoes for a local chippy. This early experience shaped his appreciation for the hard work behind the scenes of the fish and chip industry. Over time, Austen transitioned into publishing, working with major newspapers and honing his skills in marketing and relationship-building. His unique ability to connect with people and add value to their work set the stage for his later success with Chippy Chat.

When Mark sold Chippy Chat in 2013, Austen stepped in to guide the magazine into a new era. Under his leadership, Chippy Chat evolved from a print publication into a multi-platform resource. Austen retained its printed format, believing in the tactile connection it provides readers while embracing digital platforms to expand its reach.

Mark reflects on his initial hesitation about selling Chippy Chat to a team focused on potatoes but praises the transformative work Austen and his team have done. By bridging the gap between farmers and fryers, Austen has elevated industry knowledge about the challenges and triumphs of the supply chain.

Beyond the magazine, Austen has spearheaded events like the Isle of Ely Open Day and the Chippy Chat Ball. The Open Day has become a cornerstone event, bringing together fish fryers and farmers to foster understanding and camaraderie. Meanwhile, the Ball has cemented itself as a night of celebration and networking within the industry.

Mark and Austen delve into the value of these gatherings. They recount how these events allow attendees to share knowledge, form connections, and gain insights into the challenges facing the industry. For Austen, the joy comes from seeing new faces and fostering community among fish and chip professionals.

The episode also highlights Austen’s collaboration with organisations like the National Federation of Fish Friers (NFFF). Through joint efforts, such as promoting sustainability and educational initiatives, Austen has strengthened the ties between Chippy Chat and the broader industry.

Looking ahead, Austen identifies key challenges, including rising costs, sustainability, and the need for better marketing within the fish and chip sector. He remains committed to using Chippy Chat as a vehicle to inform and inspire the industry, ensuring its continued success.

To hear more about Austen’s journey, his thoughts on the industry, and his plans for the future, tune in to Episode 184 of The Ceres Podcast. Whether you’re a seasoned professional or new to fish and chips, this episode offers valuable insights and inspiration.