Episode 52: Crisis, Community, and the Future of Fish & Chips – A Conversation with Andrew Crook

How does an industry known for tradition and community spirit adapt when faced with unprecedented challenges? That's the question at the heart of Episode 52 of The Ceres Podcast, where host Stelios Theocharous sits down with Andrew Crook, President of the National Federation of Fish Friers (NFFF).

In this episode, Andrew provides a candid and profoundly insightful look into how the fish & chip industry has responded to uncertainty, adapted operations, and advocated for much-needed government support. If you're a fish & chip shop owner, restaurateur, or hospitality professional, this must-listen episode is packed with practical advice and hard-earned wisdom.

The conversation opens with a stark reality check—there's no playbook for the crisis the industry is facing. Andrew explains how the NFFF quickly mobilised to gather and disseminate crucial information, working beyond its membership to support the wider hospitality sector.

"We decided at the start of this that it's bigger than just the NFFF… we must do what we can to help the sector, not just fish and chips but hospitality in general." 

One of the biggest challenges has been navigating unclear government guidance. From VAT relief to industry-specific support, Andrew highlights the need for greater clarity and decisive action to keep businesses afloat.

While many businesses were caught off guard, some were already pivoting to new models. Andrew shares how introducing home deliveries before the crisis put his shop ahead of the curve. Now, he's encouraging others to do the same—whether through delivery services, reduced menus, or community engagement initiatives.

"I've had a couple of people contact me… they're putting lists of takeaways together and getting volunteers to deliver food to vulnerable customers." 

This theme of community support runs throughout the episode. Andrew stresses the importance of positioning your shop as a pillar of the community, offering practical ways to stay visible and valuable to customers during tough times.

What does the future look like for fish & chip shops? Andrew doesn't shy away from brutal truths. He acknowledges that some businesses may struggle to survive but emphasises the industry's resilience.

From potential supply chain disruptions to the challenge of balancing financial survival with staff well-being, Andrew provides a realistic but hopeful outlook. He also discusses the role of government support, including the push for VAT reductions and alternative financial aid beyond traditional business loans.

If you own or run a fish & chip shop, restaurant, or takeaway, this episode offers valuable insights you won't find elsewhere. Andrew's hands-on experience, coupled with his leadership at the NFFF, makes this conversation both informative and deeply relatable.

✅ Learn how leading operators are adapting in real-time

✅ Get clarity on government support measures

✅ Discover how to engage your local community and build long-term loyalty

✅ Understand the financial pressures and possible solutions for small businesses

The hospitality industry constantly evolves, and staying informed is key to making the right decisions. Episode 52 of The Ceres Podcast is an essential listen for anyone in the trade looking to navigate challenges and emerge stronger.