Episode 67: The Crabstock Boys and the Fight for UK Seafood

The UK has some of the most diverse and abundant fishing waters in the world, yet our menus are dominated by just five species—cod, haddock, salmon, tuna, and prawns. In Episode 67 of The Ceres Podcast, host Stelios Theocharous sits down with Adrian Bartlett, co-founder of The Crabstock Boys, to explore why Britain continues to overlook its incredible seafood and what needs to change.

Bartlett, an industry veteran and seafood ambassador, takes us on a journey through his career, the struggles of British fishermen, and the fascinating world of crabs and shellfish. From fishing in the mid-80s to launching seafood festivals and running pop-up restaurants, his passion for the industry is undeniable.

Breaking the Big Five Monopoly

One of the biggest takeaways from the conversation is how UK consumers are stuck on a limited range of seafood choices. Most of the crab and shellfish caught in British waters is exported, particularly to France, Spain, and even China, where demand is far higher. Meanwhile, supermarkets in the UK rarely stock fresh crab, and fish counters are vanishing at an alarming rate.

“There’s more species of fish and shellfish swimming in British waters than in most countries, but we only seem to care about the big five. Why?” – Adrian Bartlett

Bartlett highlights a key problem: consumer perception. People love eating crab at restaurants and festivals, but when it comes to home cooking, many feel intimidated. The lack of visibility in supermarkets and a general lack of awareness about how to prepare seafood at home means that the majority of British-caught crab never reaches British tables.

The Impact of COVID and Brexit on the Seafood Industry

The episode also delves into the economic and political challenges affecting the industry. COVID-19 disrupted seafood supply chains, making it harder for UK fishermen to export their catch. At the same time, Brexit negotiations have cast uncertainty over the future of UK waters, with disputes over quotas and access rights still ongoing.

Bartlett argues that now is the time to push for a stronger domestic seafood market. With restaurants struggling and international markets fluctuating, there’s a unique opportunity to change British attitudes toward seafood consumption. But will the industry take it?

“We need to start moving our produce onto UK shores instead of sending it all overseas. The public loves crab at events—so why not at home?” – Adrian Bartlett

Supermarkets and the Decline of Fishmongers

Another key discussion point is the decline of fishmongers and the role supermarkets have played in making seafood less accessible. Many major retailers set up in-house fish counters, which contributed to the closure of independent fishmongers. Now, those same supermarkets are shutting down their own counters, leaving consumers with even fewer options.

Bartlett suggests a solution: a collaboration between supermarkets and local fishmongers to bring fresh, local seafood back to the high street.

“Supermarkets got it wrong. They put in fish counters, didn’t train their staff properly, and now they’re shutting them down. We need a better system—one that connects local fishermen with local consumers.” – Adrian Bartlett

Can British Crab Make a Comeback?

So, what’s the future for British crab and seafood? Bartlett believes that education and accessibility are key. Whether it’s through seafood festivals, pop-up restaurants, or home delivery services, the goal should be to make local seafood easier to access and prepare.

His top tips for businesses looking to expand their seafood offering:

• Think beyond cod and haddock – introduce species like hake, gurnard, and spider crab.

• Work with local suppliers – promote fresh, sustainable British seafood.

• Showcase versatility – crab can be used in everything from sandwiches to seafood platters.

• Educate customers – share stories about the fishermen and the origins of the seafood.

If you’re in the hospitality industry, this episode is a must-listen. Bartlett offers invaluable insights into seafood trends, sustainability, and consumer habits that could help reshape your approach to seafood.

? Listen to the full episode now on Apple Podcasts, Spotify, or wherever you get your podcasts.