Episode 95: Darren Burns on Timpsons’ Success with Ex-Offenders and Reshaping the High Street
Posted by Emma on 3rd May 2021 Reading Time:
In this enlightening episode of The Ceres Podcast (Season 4, Episode 95), host Stelios Theocharous sits down with Darren Burns of Timpsons, the retail giant renowned for its diverse portfolio, including shoe repairs, key cutting, and dry cleaning. Their conversation dives deep into the company’s innovative practices, unique business strategies, and commitment to providing second chances.
Timpsons, often mistakenly viewed as a small, traditional shoe repair shop, is an expansive, thriving business with over 2,500 locations and a significant presence in the UK. Darren dispels the common misconception and highlights the company’s extraordinary growth, which includes key acquisitions such as Max Spielman, Snappy Snaps, and Johnson’s the Cleaners. With a strong customer service ethos, Timpsons has earned a loyal following and proved that embracing diversity and offering niche services can lead to immense success.
One of the most remarkable aspects of Timpsons’ business model is its commitment to employing ex-offenders. Darren shares the inspiring story of how James Timpson, the company’s CEO, made a life-changing decision after a visit to a local prison. His encounter with a serving inmate, Matt, who later became one of Timpsons’ most successful managers, marked the beginning of the Timpson Foundation’s mission to provide employment opportunities to those with criminal convictions. Today, Timpsons is the largest employer of ex-offenders in the UK, with around 10-12% of its workforce made up of “foundation colleagues.”
The episode also explores the significant social and business benefits of this initiative. Darren speaks passionately about how hiring ex-offenders has been mutually beneficial for both the individuals involved and the company. He explains that many ex-offenders demonstrate incredible resilience, loyalty, and honesty, which are vital attributes in any business. Timpsons has found that their foundation colleagues tend to stay longer in their roles and contribute positively to the company culture.
Darren’s candid insights on Timpsons’ recruitment practices are both thought-provoking and encouraging. He emphasizes that businesses should not shy away from hiring those with criminal records, as it’s important to look beyond stereotypes and assess the person as an individual. He provides actionable advice for businesses in the hospitality and retail sectors, urging them to re-evaluate their hiring practices and consider offering second chances to deserving individuals.
A particularly compelling part of the episode is Darren’s description of Timpsons’ efforts to support their colleagues during the COVID-19 pandemic. From topping up wages for furloughed staff to creating a wellness team to maintain morale, Timpsons’ compassionate approach highlights the company’s commitment to putting people first, especially during difficult times.
The episode is filled with powerful anecdotes and practical advice, making it a must-listen for business owners, particularly in the hospitality sector. Whether you’re considering adopting similar initiatives in your business or just looking for inspiration to build a more inclusive and resilient workforce, this episode provides invaluable insights.
Suppose you’re looking to be inspired by a company that’s not only redefining what it means to succeed but also positively impacting society. In that case, The Ceres Podcast with Darren Burns is the episode for you.