Little Caesars Grows in the UK: Second Site Launches with Big Plans Ahead
Posted by Emily on 16th Jan 2024
US-based Little Caesars Pizza, recognised as the third-largest pizza chain globally, has inaugurated its second UK location in Top Valley, Nottingham. This marks a significant step in their ambitious expansion strategy, which includes opening several new outlets across the UK.
The Bushranger, CC BY-SA 4.0, via Wikimedia Commons
The company, boasting over 4,000 global locations, is poised for a 'year of growth.' Plans are underway to launch two sites in London and another in Liverpool. Initially slated for a 2023 debut, these openings are expected in the upcoming months.
Paula Vissing, President of Global Retail at Little Caesars, expressed enthusiasm about the Nottingham expansion. "We're eager to introduce our blend of quality, convenience, and affordability to Nottingham's dynamic community," she said.
Founded in Detroit in 1959, Little Caesars first ventured into the UK in the 1980s, reaching up to 18 sites. However, the brand withdrew in 2000 after struggling to establish a strong market presence. Its return began with an opening in Chellaston, Derby, in late 2022.
"The UK is a key market for us. Nottingham is an excellent starting point to showcase our acclaimed menu," Vissing added. "We're excited about our growth this year, especially our upcoming presence in London, and aim to be a top choice for pizza enthusiasts in the UK."
The UK menu features a variety of 12-inch pizzas, including 'mushroom deluxe,' Italian sausage and bacon, pepperoni, and Margherita. Additionally, the menu highlights Little Caesars' unique 'Crazy Bread' - garlic salt, butter, and Parmesan-coated pizza dough straws.
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