​Next-Level Delivery: KFC Teams Up with Uber Direct

KFC UK & Ireland is excited to announce a dynamic partnership with Uber Direct, aiming to revolutionise its delivery channel. This collaboration integrates Uber Eats's advanced technology and extensive courier network, offering customers a seamless ordering experience directly through the KFC Delivery app. Not only will consumers enjoy the convenience of ordering their favourite KFC meals, but they can also earn rewards and explore the latest promotions.

This strategic move follows KFC's recent decision to conclude its partnership with Deliveroo, signalling a focused shift towards enhancing alternative delivery avenues. Dhiren Karnani, retail director at KFC UK & Ireland, shares his enthusiasm: "We have ambitious goals for the growth of our KFC delivery channel, and we are thrilled to partner with Uber Direct to achieve these. Our priority is to provide KFC customers and our restaurant teams with the best possible KFC delivery experience, all made possible by reliable in-app functionality and distinctively KFC features, while delivering at a consistently high standard."

Uber Direct stands as a game-changer for retailers, enabling on-demand delivery directly from their websites or apps. This partnership ensures that all 916 KFC stores across the UK and Ireland will transition exclusively to Uber Direct for their KFC app orders by January 2024.

"We're proud to help KFC provide the best possible delivery service to its customers," states Caroline Varga, head of Uber Direct. "Our technology and network means the brand can offer speed and convenience, as well as the ability for its customers to track delivery progress in real-tme. Uber Direct enables global restaurant brands such as KFC and grocers and retailers to deliver food and goods on-demand from their stores through their own branded website or app."

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