The renowned fried chicken franchise KFC and delivery powerhouse Deliveroo have called time on their collaboration, unable to find common ground on commission rates. Consequently, from today, 26 October, KFC aficionados will be unable to place orders for their beloved chicken through Deliveroo.
The parting of ways is believed to have occurred after the fast-food franchise chose to decline an offer put forth by the delivery platform.
Regarding the situation, a spokesperson from Deliveroo stated: "Deliveroo's focus is providing great value on our platform and partnering with restaurants and grocers who share the same outlook. We were pleased to be able to offer KFC the opportunity to bring down commission rates by improving their service for our shared consumers. We regret that KFC has refused to agree to these terms at this time."
In contrast, KFC is concentrating on enhancing its proprietary platform, KFC Delivery, in addition to maintaining its collaborations with alternative delivery services, including Just Eat and Uber Eats. A spokesperson from KFC clarified their stance, saying, "We continuously review our portfolio of delivery options to ensure we're providing the right offer across all the right channels for our fans."
Expressing gratitude towards the delivery partner, KFC communicated, "[KFC] wants to thank Deliveroo's riders for their hard work in helping to deliver its finger lickin' fried chicken to fans across the country." Despite the departure of KFC, Deliveroo affirmed that its platform continues to be a gateway to "thousands of incredible chicken restaurants."
This shift occurs amidst Deliveroo's increased commitment to its grocery partnerships, evidenced by the broadening of its Hop delivery locations throughout London this year, working in conjunction with supermarkets like Morrisons and Waitrose.
Innovation within the app continued with the introduction of a feature in August, designed to allow customers to append grocery items to their takeaway orders from restaurants.
Deliveroo, listed on the London Stock Exchange two years ago, witnessed a surge in its performance, with order numbers climbing by 3% in the previous year during the third quarter.