Unlocking Growth with Data: Episode 100 of The Ceres Podcast with Victoria Searle
Posted by Emma on 28th Jul 2021 Reading Time:
In this milestone episode of The Ceres Podcast, host Stelios Theocharous reaches a significant milestone with the 100th episode, welcoming Victoria Searle from Data Hawks to discuss how data can transform hospitality businesses. As the hospitality business faces new challenges and opportunities, this episode provides valuable insights into how data can drive customer loyalty, increase sales, and improve overall operations.
Key Takeaways:
• Data can drive better customer insights and increase profitability.
• Personalisation is no longer optional in modern marketing—it's essential.
• The changing workforce and generational expectations will reshape the future of hospitality.
• Technology, when used correctly, can enhance customer experiences and streamline operations.
Victoria, a seasoned marketing and data analysis expert, delves into the practical applications of data in hospitality. The conversation begins with an exploration of the industry's changing landscape, especially post-COVID. With businesses now collecting vast amounts of customer data, Victoria emphasises the importance of making sense of this information. She highlights the fact that while data is abundant, it's what businesses do with it that truly makes a difference.
A standout moment in the podcast comes when Victoria explains the concept of personalisation and segmentation. She compares old marketing tactics, like broad campaigns, with today's need for hyper-targeted communication. She underscores how knowing your customer's habits, preferences, and minor details can drastically improve marketing effectiveness. As an example, she points to McDonald's adaptation of technology, where they've embraced customer personalisation in ways that have boosted their sales and kept them relevant.
The episode also touches on the evolving work culture in hospitality and business at large, with a strong focus on how Gen Z is shaping expectations around work-life balance and job flexibility. Victoria, alongside Stelios, reflects on how these changing dynamics are affecting staffing in the hospitality sector, especially given the industry's ongoing struggle to find enough workers.
A particularly enlightening anecdote revolves around Victoria's background in hospitality, drawing connections to her early experiences in the industry, including a memorable but brief job at a local fish and chip shop. Her humour and candidness bring a personal touch to the conversation, making this episode not only insightful but relatable to anyone in the hospitality industry.
For business owners in hospitality, this episode is a must-listen. It explores how leveraging customer data isn't just about tracking sales; it's about building meaningful relationships that translate into long-term loyalty. Victoria's experience and expertise shine through, leaving listeners with actionable strategies that can be applied to their own businesses.
Don't miss this incredible episode. Tune in to The Ceres Podcast Episode 100 to learn more about how data is the key to unlocking your hospitality business's next level of success. Subscribe today for more expert insights and practical tips!