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​Episode 2: Charting the Future of Fish and Chips with Andrew Crook

​Episode 2: Charting the Future of Fish and Chips with Andrew Crook

Posted by Emma on 18th Dec 2018

In the  latest episode of the Ceres Podcast, host Stelios sits down with Andrew Crook, President of the National Federation of Fish Friers (NFFF), for a deep dive into the heart of Britain's beloved fish and chips industry. This engaging conversation covers an impressive array of topics, from the impact of shifting towards a cashless society and the challenges of HMRC's tightening grip to the evolving landscape of food safety, allergens, and the rising tide of veganism. But this episode is more than just a discussion; it's a journey through the complexities and nuances of an industry at the crossroads of tradition and innovation.

With his rich heritage in the trade and leadership role within the NFFF, Andrew Crook brings a wealth of knowledge and personal insights to the table. The episode navigates through his personal journey in the fish frying trade, highlighting the passion, dedication, and resilience required to thrive in this ever-changing landscape. Through stories of innovation and adaptation, Andrew exemplifies the spirit of the industry, showcasing the delicate balance between preserving tradition and embracing change.

The conversation doesn't shy away from the industry's pressing issues today. Stelios and Andrew delve into the environmental challenges of sustainability and food waste, discussing innovative solutions and the importance of responsible sourcing. They explore the implications of new food legislation, the critical role of education in allergen awareness, and the impact of consumer trends towards plant-based diets on the traditional fish and chips menu.


But this episode stands out because of its ability to connect the dots between the industry's challenges and the broader societal shifts influencing consumer behaviour. For example, the move towards a cashless society is not just a technological trend but a reflection of changing consumer expectations and the need for businesses to adapt to remain relevant and accessible.

Listeners will come away with a deeper understanding of the fish and chips industry and a sense of the innovation and resilience that define it. Andrew's stories and insights serve as a testament to the industry's ability to navigate the waves of change, preserving the rich heritage of fish and chips while adapting to the tastes and values of a new generation.

This  episode of the Ceres Podcast is a must-listen for anyone connected to the fish frying trade, from seasoned professionals to newcomers and enthusiasts. But beyond that, it offers valuable lessons for any business navigating the complexities of tradition and change, sustainability, and consumer trends. It's a conversation that transcends the specifics of the industry, touching on universal themes of adaptation, sustainability, and the enduring power of community and tradition.

So, whether you're a fish and chips aficionado, someone intrigued by the dynamics of traditional industries in the modern world, or simply looking for a compelling conversation filled with insights and inspiration, Episode 2 of the Ceres Podcast with Andrew Crook is not to be missed. Tune in to discover the passion behind the profession, the challenges and opportunities on the horizon, and the innovative paths forward for an industry at the heart of British culinary culture.

Dive into the entire episode to experience the depth of the discussion and the warmth of the storytelling that can only be fully appreciated firsthand. Let the Ceres Podcast guide the evolving world of fish and chips, where tradition meets innovation in the quest for sustainability, relevance, and excellence.