Episode 39 - Andrew Crook on the Future of Fish & Chips: A Must-Listen Podcast
Posted by Emma on 24th Dec 2019
Episode 39 of The Ceres Podcast offers an enlightening conversation with Andrew Crook, President of the National Federation of Fish Friers (NFFF). Host Stelios brings his trademark passion to a discussion with insights, challenges, and strategies shaping the beloved fish & chip industry. This episode is a must-listen for fish & chip shop owners, small business entrepreneurs, and anyone interested in food industry trends.
Stelios opens by praising Andrew’s dedication to the NFFF, noting his tireless work for the industry despite juggling responsibilities in his shop. A striking statistic is shared: the NFFF represents 100% of the industry, yet only 10% of businesses contribute as members. Andrew explains the importance of industry solidarity, highlighting the significant member benefits available for just £3.60 a week—a value compared to a cup of coffee. “It’s about what you can do for the organisation, not just what it does for you,” Andrew emphasises, challenging listeners to think beyond individual gains.
The episode dives deep into public health and the impact of government regulations, such as portion control and potential VAT increases on high-fat, salt, and sugar foods. Andrew argues for consumer education over restrictions, advocating for empowering choices rather than imposing limitations. Stelios adds his characteristic wit, suggesting practical alternatives like encouraging physical activity by turning off public transport lifts. Their banter underscores the complexity of balancing public health initiatives with economic realities.
Another recurring theme is sustainability. From the challenges of packaging to the misconceptions around biodegradable materials, the discussion unpacks the environmental responsibilities of the fish & chip industry. Andrew shares innovative ideas, like a proposed competition to develop optimal delivery packaging, showcasing the NFFF’s proactive approach. Stelios also raises concerns about the “quick fixes” businesses embrace, noting that environmental progress requires more profound systemic changes.
Staffing challenges and skill shortages emerge as pressing issues. Andrew acknowledges the struggles of recruiting and retaining staff in a demanding industry. He highlights initiatives like T Levels and apprenticeships to professionalise fish & chip shop roles, while Stelios stresses the importance of competitive wages and career progression. “It’s about creating a balance where both employer and employee thrive,” Stelios notes, encouraging owners to invest in their teams for long-term success.
The podcast’s appeal lies not only in its depth but also in its relatability. Anecdotes about soggy chips, spirited debates on polystyrene, and reflections on consumer behaviour make the discussion engaging and accessible. Andrew’s candid reflections—whether about the NFFF’s successes or areas for improvement—add authenticity, while Stelios’s humour keeps the tone conversational.
As the episode wraps up, Stelios and Andrew call for greater industry collaboration. “This is about safeguarding the future of fish & chips,” Andrew concludes, urging listeners to join the NFFF and actively contribute to its mission.
Whether you’re a fish & chip shop owner navigating rising costs, a small business entrepreneur looking for industry insights, or simply a fan of this iconic dish, Episode 39 delivers valuable perspectives. Tune in now on Apple Podcasts or your favourite platform, and don’t forget to subscribe for more thought-provoking episodes from The Ceres Podcast.