Opinion - ​McDonald's Decisions: More Than Meets the Eye?

Opinion - ​McDonald's Decisions: More Than Meets the Eye?

Posted by Stelios on 8th Apr 2024

I've been diving deep into McDonald's recent move to buy back its 225 restaurants in Israel. Honestly, the more I think about it, the more I see it as an intelligent business strategy rather than just giving in to boycott pressures. This whole situation kicked off when McDonald's Israel decided to support Israeli soldiers, sparking a global call for a boycott. It was a big deal, with protests and many heated discussions online.

McDonald's Ein Jahav 201307 02 Kw0, CC BY-SA 3.0, via Wikimedia Commons

Chris Kempczinski, McDonald's CEO, even mentioned that the boycott was hitting them where it hurts - right in the business figures. He pointed out that a lot of the protests were based on misinformation. However, they were still affecting sales, especially with the ongoing conflict impacting their market in the Middle East and Muslim-majority countries like Malaysia and Indonesia.

But here's the thing: McDonald's move to take back control of its franchises, not just in Israel but also in places like China, Hong Kong, and Macao, and even taking action in Sri Lanka for not meeting standards, tells me this is all about maintaining quality and navigating through tough times. They're saying, "We've got this, and we're going to make sure everything is up to our standard."


I was surprised to learn that McDonald's is looking for a new franchisee in Israel after a 30-year partnership ended. It's not about the boycott or the controversy but about making sure whoever takes over is ready to keep up the good work. And it's not just about Israel. Remember when McDonald's repurchased Casper's in the US and how they've been consolidating their franchises to ensure everything is top-notch? It's the same vibe.

I find it interesting how McDonald's is handling its global presence amid all these challenges. They're not just bowing down to pressure. Still, they are making moves to ensure they stay on top of their game, providing an excellent experience for customers and employees, no matter where you are.

New-McDonald-HU-lg (43261171540) Dirk Tussing from Chicago IL, United States, CC BY-SA 2.0, via Wikimedia Commons

So, here's my take: McDonald's is playing the long game, making strategic choices that may appear controversial but are actually about fortifying their global brand. Whether it's navigating boycotts or ensuring their franchises uphold their high standards, it seems like they're in control.

I'm eager to hear your thoughts on McDonald's recent strategies. Do you believe they're making the right moves, or could they be approaching things differently? Share your insights below, and let's delve into this topic together.