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Episode 191: Tackling the UK Budget, Business Challenges, and More(Post)
In Episode 191 of the Ceres Podcast, Stelios and co-host David Nicolaou take listeners on a lively journey through some of the most pressing issues affecting businesses and the economy today. From ...
Point of View - Burger Boom or Bust?(Post)The enduring appeal and ever-growing financial influence of burgers in the UK's fast food landscape make for a compelling study of consumer trends and business strategy. Andy Li, CC0, via Wik ...
Point of View - The Risk of Featuring Rivals in Ads(Post)Let's talk about something I've noticed lately that's been quite puzzling: major brands featuring their competitors in their advertising campaigns. It's an old tactic rooted deeply in the playful ...
#58 - Paul Williams Talks KFE, Innovation, and the Future of Fish & Chips(Post)In Episode 58 of The Ceres Podcast, host Stelios Theocharous sits down with Paul Williams, the Managing Director of KFE UK Limited, to explore his fascinating career path, the evolution of frying ran ...
Would You Like Curry Sauce with That? Why Scripts Boost Profits Overnight(Post)What if I told you that a single well-timed question—“Would you like curry sauce with that?”—could lift your sales by 10–15% overnight? Fast food giants know it. Th ...
Adapting to a New Era: Russian Copycats Emerge as Western Brands Exit(Post)The recent geopolitical upheaval following Russia's invasion of Ukraine has precipitated a significant shift in the country's commercial landscape. This shift is characterised by the withdrawal of ...
Greggs Successfully Overcomes Technical Glitch, Resuming Normal Operations(Post)In a swift response to this morning's technical difficulties, Greggs has effectively rectified the issue that necessitated the temporary closure of several of its UK outlets. The disruption, prima ...
Maximising Profits: The Art of Upselling and Cross-Selling(Post)In the dynamic world of sales, the art of upselling and cross-selling unlocks the gateway to unparalleled profit potential. These powerful techniques, though diverse in execution, share a common p ...
It’s Not Loyalty — It’s Habit: Why Customers Keep Coming Back(Post)For a long while, a good friend and I have been chatting about customer loyalty — and how people perceive it, especially when it comes to the big brands. You know, the golden arches kind. Many ...
Episode 163: Demetri Lawton Discusses the Fish & Chips on the Ceres Podcast(Post)The host welcomes Demetri Lawton in this episode, marking his first appearance on the Ceres Podcast. The conversation begins with reflecting on their previous interactions and meetings, including ...
Point of View - Why Fewer Menu Items Mean More Customer Satisfaction(Post)I have come to appreciate a seemingly counterintuitive truth: less really can be more, especially when it comes to menu options. This realisation is rooted deeply in the psychological phenomena kn ...
Carl's Jr. Eyes UK Growth, Partners with Boparan Restaurant Group(Post)Carl's Jr., a renowned Californian burger brand, is set to expand into the UK market through a strategic partnership with Boparan Restaurant Group (BRG). This new master license agreement grants B ...